Designing and developing revenue oriented websites is how Metheney Consulting got its start. Our Charlotte, NC web design team designs Internet projects that achieve measurable business objectives.

Many 'non-professional' designers don't take into account the many design factors that impact your results. Through years of experience, we know the various aspects of your website design that will affect your revenue.

Whether you need an original site or a re-design for your existing site, Metheney Consulting can help you get the results you need. We know that GREAT web design is not about how flashy and "cool" your website is, but how it makes or saves you money. The bottom line: does your site make you money? If not, you need to think about "Professional" Web Design. And by professional, we don't mean someone who takes money for it. We mean someone who knows about: usability, ease of navigation, color theory & typography to get desired emotional effects, flow of information to make your site compelling, and much more.

• website Business Objectives - Impacted by the placement of elements. Your websites business objectives may be different from your brick and mortar business goals. For example: your website may be focused on collecting lead data, while you store is geared toward selling your products.
  
• Color Theory - How color emotionally impacts viewers to inspire certain responses or actions. Certain colors make people feel different emotions toward your brand.
  
• Information Flow - How content and design draws clients from point to point in the site. Web content is "non-linear" and that can be confusing to viewers, unless a professional designer knows how to control their movement through your website.
  
• Readability - While making a site search engine friendly, it must also be HUMAN friendly. Is your text legible and high-contrast? Is it the right size for your market? Are the lines too long? If you are not asking these and a dozen questions like thee, you need some experienced help.
  
• Marketability - The content must compel the viewer to perform the desired action for your website's business goal. Is the content at the proper educational level for your market? Is your high-value prospect a college graduate and your website reads like an elementary school primer? Is it over their heads? Is it too formal? Is there enough of it to get your point across?
  
• Ease of navigation - If viewers can't navigate around your site easily, they will just leave. You have about 2 seconds to capture their interest.
  

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Contact Metheney Consulting on website design, developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, website maintenance and development, and traditional marketing consulting on a project-by-project basis or Our Marketing Group about how we can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost. Metheney Consulting's Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at