About Our Marketing Group
Contract services on a monthly basis to save money
Our Marketing Group is a subset of 
Metheney Consulting that delivers on-demand marketing every month and uses a monthly retainer fee to reduce your hourly marketing costs.
Many clients have found this to be a cost savings and get them better results with someone dedicated to maintaining and monitoring their online marketing efforts. Many businesses also find that they don't time to deal with or learn new marketing venues such as social media. Some that do try to handle social media on their own, do not know how to monetize and make a return on their investment of time and money. That's where OMG comes in.
Our Marketing Group is a project-oriented web design firm working as a full service, retainer-based online marketing agency!
Aimed at medium sized businesses that can't afford a full sized advertising agency, Our Marketing Group is designed to fill the void for companies that need part-time marketing services in maintaining their websites, managing their social media venues, developing graphics, and generally executing and planning their marketing strategies. The spin-off firm has been operating since 2010 and has already signed a half dozen new clients.
Our Marketing Group vs. Metheney Consulting
"The difference between Metheney Consulting and Our Marketing Group is: if you need a single project, Metheney Consulting is more affordable. If you need long term help with your marketing, Our Marketing Group is much more cost effective. It's the same 30 years of marketing and management expertise, but by signing a longer term contract, we are able to give clients substantial rate discounts because it guarantees billable hours we can use to fill in around our higher rate projects. " quoted president and senior consultant, Paul Metheney. "Everybody wins. We get more billable hours (albeit at much lower rates), and they get professional marketing resulting in higher sales."
Typical tasks include optimizing clients sites for better search engine rankings, developing and executing pay per click advertising, developing CRM systems for prospect management, customizing and managing email campaigns, and scheduling a marketing plan and calendar of coordinated social media posts.
A Premier Web Design Company
Some of the best web designers and developers in U.S. provide professional web design and graphical interfaces for Metheney Consulting's clients. Recruiting former designers from the country's (former) largest web services firms, Metheney Consulting utilizes proven and dedicated Internet developers and design teams.
Experts in Adobe Dreamweaver, Illustrator, and Photoshop, these experienced web designers have demonstrated their creative ability on hundreds of websites and multimedia projects.
Looking for more about Choosing a Web Designer ? We feel that the more you know about making the best decision, the more you will choose to work with the web designers from Metheney Consulting .
OurMarketingGroup.com , offers your medium sized business the ability to have a part-time, in-house marketing expert that can help you get more results from your web, marketing and advertising efforts while allowing you to focus on your core business. We can assist you achieve in four levels of the sales & marketing process.
- Increasing your traffic, getting more customers
- Converting more shoppers/viewers into sales
- Increasing sales from existing customers
- Additional marketing tools & services
Benefits of using Our Marketing Group
OurMarketingGroup.com offers your business the ability to have a part-time, in-house marketing expert that can help you get more results from your web, marketing and advertising efforts while allowing you to focus on your core business. We can assist you achieve three levels of the sales process.
- More Traffic to your website & point of purchase – More traffic means more opportunity to convert viewers to buyers.
- More Conversions to Sales – higher percentage of viewers and shoppers turned into sales.
- More Sales from Existing Traffic – upselling and increasing profitability from current traffic and customers.
- Simplify Your Business – Our Marketing Group allows you to focus on the rest of your business
- Save Time – While you may be able to do some of the items mentioned here, Our Marketing Group experts can do them in a fraction of the time, saving you from having to re-learn skills and software you don’t normally use in your day-to-day operations
- In-House Expertise – Like a regular employee, you will have access to an expert in SEO, web development, graphics, and marketing
More Conversions to Sales
Aside from increasing your Traffic, we will help focus on getting a higher percentage of your current (and future) viewers/shoppers converted from being just window shoppers to sales. Let’s take that same example from above and say that you are currently converting about 1% of your viewers. You may be doing more or less than that. If you don’t know, we can help you track that.
The Tasks associated with Conversions are the least sexiest of our services, but by far, increasing your percentage of Conversions to Sales is the most cost effective way to dramatically impact your results. A simple raise from 1% to 2% in conversions is a 100% increase in sales from the same number of visitors!
- Product & Accent Photos – the more people can see and learn about products and services, the more likely they are to buy
- More Exciting Design – boring pages are Exit Pages, we can make pages engaging with calls to action
- Results Driven Content – sometimes you need an outside eye to edit your content for marketing flair and SEO functionality as well as enticing your prospects
- Linked Landing Pages – Creating great PPC ads or SEO rankings mean nothing if not linked to landing pages that inspire the customer to buy or contact you
- Updated Products, Pages & Specials – out of date pages turn customers off and you don’t always have time to make changes. Example: Increased Conversion Rate = More Profit
More website & Business Traffic
This is an easy concept: The more people that come to your store (website/place of business), the more chance you have to sell something to them. (Even if you online goal is to build credibility or generate leads or provide information, the concept is the same.) More eyes mean more potential revenue. Our Marketing Group in Charlotte, NC can help you build your website traffic through…
- Search Engine Optimization (SEO) – fine tuning your site for the best rankings
- Print & Collateral Ads – use traditional print media intelligently to drive traffic to your location or website
- Social Media – using Web 2.0 such as Twitter, Facebook and LinkedIn to drive more traffic to your site
- Smart Email Broadcasts – opt-in email is one of the fastest and most affordable ways to drive traffic and business
Increased Sales & Profitability from Existing Customers
- Email Broadcasts - professional looking and well crafted email broadcasts are a cost effective way to draw existing customers back to your location more often.
- Feature Upsell Products - It is easier and cheaper to increase a current sale than to generate a new one. Increase your profitability by allowing us to help upsell high margin items during current sales.
- Marketing Consulting - Our Marketing Group can bring 25 years of marketing and Internet experience to you business to help brainstorm with you new ideas to make you more money.
- Follow-Up Process & Tracking - a good CRM (Customer Relationship management program is invaluable. By tracking your sales and customer data, you know where you are weak and where you are making the most profit allowing you concentrate on those areas.
Additional Marketing Tools & Services
- Electronic Media - design and development for presentations such as PowerPoint's, Flash, PDF's
- Marketing Consulting – brainstorming with 25 years of advertising & internet marketing experience
- Point of Contact – advertising sales calls can be deferred and forwarded to “Our Marketing Group”, acting as a barrier between you and advertising sales calls.
Contact Metheney Consulting on website design, developing your
online marketing,
social media marketing,
SEO (search engine optimization),
PPC (Pay-Per-Click advertising),
email campaigns,
pay-per-click advertising strategies,
website maintenance and development, and
traditional marketing consulting on a project-by-project basis or
Our Marketing Group about how we can assist you monthly as a part-time
marketing department, SEO specialist, PPC experts, and web designers without the full time cost.
Metheney Consulting's Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts.
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