SEARCH ENGINE MARKETING (S.E.M.)
The best website in the world is WORTHLESS, if no one can find it.

SEARCH ENGINE MARKETING (S.E.M.) (S.E.M.) uses all the online techniques to get you more traffic from search engines!

Search Engine Marketing (S.E.M.) is a combination of all the techniques used (including Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising to get your website ranked better by the search engines when someone searches for your particular keyword phrases.

Search Engine Marketing (S.E.M.) Does NOT Mean More Profit!

Search Engine Marketing (S.E.M.) is the overall term for building more traffic through search engines toward your website. More traffic theoretically means more business, which (theoretically) means more revenue and more profit. *We use the word "theoretically" because you can get a huge amount of incoming traffic from the search engines, but if your site is not well designed or easy to use, the new visitors will just go away without doing what you want them to do. So while you received more traffic, it does not guarantee more business, unless your site is well designed.

OurMarketingGroup.com offers your medium sized business the ability to have part-time, in-house marketing services that can help you get more results from your web, marketing, and advertising efforts, while allowing you to focus on your core business. We can assist you achieve in four levels of the sales & marketing process.

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Increasing Your Traffic

• Search Engine Optimization - content optimizing, alt tagging, rewriting content for SEO, submitting site to search engines. Our Marketing Group can fine tune your website to improve your rankings in the search engines which translates into more traffic which can become more sales
• Pay Per Click Bidding Keywords & Strategy - strategy analysis, review & revision. Finding the right combination of keyword phrases that most effectively maximizing your budget and draw more traffic.
• Pay-Per-Click Ad Development - developing intriguing and qualifying ads to both draw in more traffic, yet eliminate unqualified clicks, saving your money.
• Smart Email Broadcasts - professional template design, managing content/linkages, formatting content, monitoring results. Designed to draw more of your customers into the site and location, informative and interesting so they don't cancel you, spam you, or ignore your emails.
• Blog/Newsletter – design, development & updates. Matching branding of site & emails to blow/newsletter and matching content for consistency in messaging, information, specials and offers. Linking directly to products for easier sales.
• Social Media - intelligent use of new media such as Twitter, Facebook, LinkedIn and others can generate additional trafffic to your site
• Print Ads & Collateral - brand consistent traditional marketing designs (such as postcards, brochures etc.) that match your online branding at a fraction of the cost of traditional ad agenciesBack to top of page>>>

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**More traffic also does not mean more revenue or profit. This is more of a result of your business plan. If you costs are too high, if your competition is better positioned, if there is not enough value to your service or product, you will not generate more revenue or profit. All Search Engine Marketing (S.E.M.) does is bring people from the search engines to your "marketplace" (whether you sell directly on the web or not), it's up to you to make sure your website is ready and well designed for ease of use and your offering is competitive. We can help.

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