EMAIL CAMPAIGNS Keeping in touch with your potential customers for return business
The Most Affordable Direct Marketing
Metheney Consulting and Our Marketing Group are experienced with Constant Contact (one of the largest email marketing companies in the world), Robly.com (one of the most affordable), and MailChimp. With a higher rate of return and a microscopic cost compared to direct mail, opt-in email is one of the best ways to reach out to your prospects to initiate new business. More than just emails, we can help you customize your emails to match your branding and website, so that the imagery and look and feel of your emails reinforces the memory of your company in your prospects mind.
Removal management - recipients can remove themselves from your list with the click of a link, so you don't have to.
Bounced email management - bad email addresses are automatically removed from your list saving you time again.
Customized email templates - maintaining the branding of your website in professionally designed emails.
Planned email strategy - just like every part of your marketing, we can assist you in professionally designing and scheduling emails into overall marketing campaign so they land exactly when you need them to.
Account Set-Up - We can handle set up and initial import of your email lists into a email system, making it easier for you.
Opt-In Email - It's important to use the phrase "opt-in". Email marketing where the recipient does not elect to participate is SPAM. And no one hates spam more than Metheney Consulting. We get literally thousands of pieces of spam email every day that has to be filtered as to not miss an important client or prospective client message, accounting for 14.5 billion message PER DAY and about 45% of all email, spam is one of the leading causes for unproductive time in the world.
Surgical Marketing - By data mining your results, we can surgically select prospects based on their interests, opens, reads and the reports from your campaigns to email them very specific communications to increase their viability as customers.
Build Lists from your website - Most email systems have a code generator that allows you build code to embed into your website so you can collect email addresses directly from your website with no data entry from you.
Self-Removal - By law, email systems have to have ways for people to unsubscribe automatically. This is good for you because you don't have to maintain the database AND your lists are comprised of people who want to hear your news.
SPAM!
Email broadcasts are one of the most cost effective ways to reach out to your market. And because of that, it is often the most abused. While Our Marketing Group is a firm believer in effective email marketing campaigns, we are one of the biggest advocates of anti-SPAM. SPAM email is one of the largest time wasters and we receive hundreds and hundreds of SPAM emails at our office every day. We will help you develop a cost-efficient email campaign but we will not purchase an email list on your behalf. We are happy to work with your lists of prospects who have opted-in and joined your mailing list voluntarily.
Smart Email Campaigns - - professional template design, managing content/linkages, formatting content, monitoring results. At Metheney Consulting we know you want to get the most from your email efforts and our email campaigns traditionally get way more opens and clicks than the national average. Designed to draw more of your customers into the site and location, informative and interesting so they don't cancel you, spam you, or ignore your emails.
Email marketing campaigns are one of our favorite ways to reach out to your clients and prospective customers. Our Marketing Group is a preferred vendor for some of the largest email systems in the world and we are happy to develop a strategy and design email templates for you to reach out to your market.
A good email campaign system will...
provide a way for recipients to unsubscribe
provide reporting tools for "reads", clicks, tell you who, etc
allow you to customize email templates for custom newsletters or "personal" emails
provide alternatives to html emails such as web pages
Paul Metheney celebrates 30 Years of Project Management!
This year marks the 30th anniversary of Paul Metheney project managing advertising, online marketing, digital marketing, and web site development projects. Paul started managing projects after he founded and managed the Electronic Media Division for Paradigm Communications back in the early 90's. Since then he has managed the budgets, timelines, production, and resources of hundreds of projects, as well as rolling up his sleeves and pitching in on the design, development, and deployment of those projects.
The answer is "No." For a variety of reasons. Do they have decades of experience? Does your project manager have a Masters Degree in Business Administration? Are they looking out for ways to make your business more profitable? These are just a few of the questions you should ask when deciding on an SEO agency or website design firm.
At Metheney Consulting, we pride ourselves on having the skills and desire to find a solution that gets results for your business and making your online efforts the most profitable. Read More>>>
Metheney Consulting & Our Marketing Group bring decades of experience to designing and developing websites for customers who want results and not just pictures on the web. These sites are designed for Usability, Ease of Navigation, utilize Color Theory to achieve a desired emotional goal in design, and generally designed to achieve your online business goals. Read More>>>