MOBILE WEB DESIGN SERVICES The Majority of Web Viewing is NOW Done on Mobile Devices
Mobile websites: No Longer An Option
With more than 50% of all web browsing being done from a mobile device (that includes pads as well as phones), it is no longer 'optional' to create a website that works on mobile devices... it's mandatory. In more than one way.
Google's "Mobilegeddon"
On April 21, 2015 Google.com changed it's ranking algorithm so that any site, they did not deem 'mobile' friendly', was reduced in rankings, whether it was mobile website or not. Google announced that they would diminish the rankings of any web page they ranked that did not meet their criteria for being "mobile-friendly." Time for some Mobile Web Design.
Since then, in order to maintain or even gain in rankings, companies have been converting their computer-browser-friendly websites (maybe designed years ago) into responsive (mobile device flexible) websites.
Responsive websites - The browser, and all the elements inside, 'flex' (or change) to match the device's screen resolution. Essentially a 'one-size fits all' website that changes to match whatever screen it is on.
Adaptive websites - A separate website that is sized for smaller screens. An alternate site for mobile devices. It can also use different content as mobile users have different needs than computer users, such as directions, geo-location services, more contact-oriented links, etc.
Cascading Style Sheet Design - Much more than fixed width HTML websites, mobile design relies on Cascading Style Sheets (CSS) to manage their appearance and functionality. Cascading Style Sheets are text files that contain rules that. Mobile Site Differentiators - Mobile users have different needs from computer browser users. For example, geo-location, directions, maps, locations, and easy access to hours and Call links are more important to mobile users.
Additional Mobile Web Design Features - There are a slew of features that mobile websites can have that may not be necessary on computer-based browsers.
Apple (& other) icons that allow you to add an icon to your website easily to the home page of a phone or pad
Geo-Location maps with directions from their current location to your brick & mortar locations
Click-able phone numbers that allow them to call directly from the phone with two clicks
Larger buttons to accommodate thumbs and fingers versus mouse arrows
Selection menus that use "wheel" selectors to allow for standardized data entry
Optimized graphics and design so the site downloads faster on slower cellular networks
Additional Resources - There are a slew of features that mobile websites can have that may not be necessary on computer-based browsers.
Mobile Web Design Usability - Mobile websites have different functionality requirements than computer browser websites. For example, rollover menus are not very viable on mobile websites since your finger doesn't really "rollover."
Paul Metheney celebrates 30 Years of Project Management!
This year marks the 30th anniversary of Paul Metheney project managing advertising, online marketing, digital marketing, and web site development projects. Paul started managing projects after he founded and managed the Electronic Media Division for Paradigm Communications back in the early 90's. Since then he has managed the budgets, timelines, production, and resources of hundreds of projects, as well as rolling up his sleeves and pitching in on the design, development, and deployment of those projects.
The answer is "No." For a variety of reasons. Do they have decades of experience? Does your project manager have a Masters Degree in Business Administration? Are they looking out for ways to make your business more profitable? These are just a few of the questions you should ask when deciding on an SEO agency or website design firm.
At Metheney Consulting, we pride ourselves on having the skills and desire to find a solution that gets results for your business and making your online efforts the most profitable. Read More>>>
Metheney Consulting & Our Marketing Group bring decades of experience to designing and developing websites for customers who want results and not just pictures on the web. These sites are designed for Usability, Ease of Navigation, utilize Color Theory to achieve a desired emotional goal in design, and generally designed to achieve your online business goals. Read More>>>
Responsive websites - The browser, and all the elements inside, 'flex' (or change) to match the device's screen resolution. Essentially a 'one-size fits all' website that changes to match whatever screen it is on.
Cascading Style Sheet Design - Much more than fixed width HTML websites, mobile design relies on Cascading Style Sheets (CSS) to manage their appearance and functionality. Cascading Style Sheets are text files that contain rules that. 
Mobile Site Differentiators - Mobile users have different needs from computer browser users. For example, geo-location, directions, maps, locations, and easy access to hours and Call links are more important to mobile users.
Additional Mobile Web Design Features - There are a slew of features that mobile websites can have that may not be necessary on computer-based browsers.
Additional Resources - There are a slew of features that mobile websites can have that may not be necessary on computer-based browsers.
Mobile Web Design Usability - Mobile websites have different functionality requirements than computer browser websites. For example, rollover menus are not very viable on mobile websites since your finger doesn't really "rollover."
Is your site mobile friendly?
Contact Metheney Consulting on website design, developing your
online marketing,
social media marketing,
SEO (search engine optimization),
PPC (Pay-Per-Click advertising),
email campaigns,
pay-per-click advertising strategies,
website maintenance and development, and
traditional marketing consulting on a project-by-project basis or
Our Marketing Group about how we can assist you monthly as a part-time
marketing department, SEO specialist, PPC experts, and web designers without the full time cost.
Metheney Consulting's Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts.
Call or email us at
