SEO vs. PPC “Do I need to spend money on Pay-Per-Click? Can I just optimize my website?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save theRead More →
Glossary: Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that searchRead More →
Pay Per Click Paranoia Sometimes the client’s sales will slow down and they attribute this to a dip in their clicks from their pay per click advertising. While there is a possibility that that is the case, there can be other factors that contribute to the situation. Demand for thatRead More →
Google Cost Per Placement in Google Adwords, used in Pay Per Click advertising strategies, is sometimes referred to as CPM, or cost per thousand. As opposed to CPC, cost per click, CPM means you are paying a specific bid for the number of thousand times your ad is seen, notRead More →
Return On Investment (Tracking Sales) One thing that many clients don’t do correctly is track where a sale (or potential sale) originated. This is critical in knowing how effective and where to spend your advertising dollars. Everyone that contacts your business should be asked “How did you hear of us?“Read More →
