New Customer Acquisition Cost is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative,Read More →
Increase your revenue on your website is to Upselling & Cross Selling. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off the sales price. Cross-selling is offering a similar productRead More →
Why Email Broadcast Campaigns? Why should you use Email Broadcast Campaigns to market your product or services? Don’t we get enough junk mail in our inboxes these days? The simple answer is: they work. Of all the online marketing tools available, Email Broadcast Campaigns are one of the most cost-effective,Read More →
A Look Back: Washington, DC lobbyist firm makeover! Back in 2011, Metheney Consulting and Our Marketing Group re-branded Cansler Consulting, a Washington lobbying firm, focused on agriculture, energy, association and corporate representation. The re-branding included a new web design, an email marketing campaign, marketing surveys, blog management, social media coordinationRead More →
Umbrella Company’s Social Media Marketing: Twitter MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporatesRead More →
