Social Media Statistics

Social Media StatisticsSocial Media Statistics

I saw these Social Media Statistics at Hootsuite’s Blog in an article by Evan LePage, and I heavily recommend that you go there to read more in detail. (UPDATE: This data is from 2015, and I’m sure that the numbers have changed since then, but you get the point anyway.)

  • Social media ads only represent about 14% of digital ad spending
  • Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option
  • Mobile advertising revenue accounted for 86% of the total Twitter advertising revenue
  • By June of 2014, nearly 80% of US marketers were using promoted Tweets.
  • Promoted Tweets have shown average engagement rates of 1 to 3%—much higher than traditional banner ads.
  • Ad recall (recognition) from sponsored posts on Instagram was 2.9 times higher than Nielsen’s norms for online advertising.
  • In the third quarter of 2015, Facebook brought in $4.3 billion in advertising revenue, up from $2.96 billion the year before
  • On Facebook, desktop ads have 8.1x higher click-through rates, and mobile ads have 9.1x higher click-through rates than normal web ads.
  • Over 90% of advertisers and agencies plan to run Facebook video ads next year
  • Among YouTube’s top 100 advertisers, the average spend on advertising has increased 60% year-over-year
  • 100% of the top 100 global brands have run YouTube ads in the past year
  • Social media ad spending is likely to exceed $35 billion in 2017
  • Twitter advertising revenue totaled $513 million in Q3 of 2015, an increase of 60% year-over-year