There is more to it than just taking credit cards online
Many companies underestimate the amount thought that has to go into developing a successful e-commerce web site. It is literally like building a (brick and mortar) store to sell your products or services. You just don’t do that in an afternoon.
- You have to chart out the process the viewer goes through to purchase the product, from searching for it, to inputting data, to getting follow-up customer service.
- You have to think about the process your company has to go through to provide that product:
- packing & shipping
- email confirmation
- customer service
- You have to evaluate yourself and your competition in:
- You need a full business plan and process management.
There’s a lot that goes into building a virtual store, just as there is a lot that goes into building a brick and mortar store.
E-Commerce Web Site Design Services
|Designed to Sell – If the main purpose of your site is to sell products online, then everything in your site should be designed to drive customers to your catalog, products, and through the buying process.||Ease of Use – If an e-commerce web site is too difficult to use or navigate, shoppers will abandon purchases mid-process.|
|Focus on Profits – Metheney Consulting can advise you on what product mix to utilize, how to get the most from your e-commerce site, and how to maximize profits for your online store.||Up-Selling & Cross Selling – We can advise and design various cross selling and upselling strategies that will increase your average online sale. When each sale is increased, you are getting a better return on investment from your marketing dollars.|
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .
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