Mobile Web Design

Mobile Web Design Services

Mobile Web Sites: No Longer An Option

With more than 50% of all web browsing being done from a mobile device (that includes pads as well as phones), it is no longer ‘optional’ to create a web site that works on mobile devices… it’s mandatory. In more than one way.

Google’s “Mobilegeddon”

April 21, 2015 Google.com changed it’s ranking algorithm so that any site, they did not deem ‘mobile’ friendly‘, was reduced in rankings, whether it was mobile web site or not. Google announced that they would diminish the rankings of any web page they ranked that did not meet their criteria for being “mobile-friendly.” Time for some Mobile Web Design.

Since then, in order to maintain or even gain in rankings, companies have been converting their computer-browser-friendly websites (maybe designed years ago) into responsive (mobile device flexible) web sites.

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsResponsive Web Sites – The browser, and all the elements inside, ‘flex’ (or change) to match the device’s screen resolution. Essentially a ‘one-size fits all‘ web site that changes to match whatever screen it is on. web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsAdaptive Web Sites – A separate web site that is sized for smaller screens. An alternate site for mobile devices. It can also use different content as mobile users have different needs than computer users, such as directions, geo-location services, more contact-oriented links, etc.
web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsCascading Style Sheet Design – Much more than fixed width HTML web sites, mobile design relies on Cascading Style Sheets (CSS) to manage their appearance and functionality. Cascading Style Sheets are text files that contain rules that. web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsMobile Site Differentiators – Mobile users have different needs from computer browser users. For example, geo-location, directions, maps, locations, and easy access to hours and Call links are more important to mobile users.
web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsAdditional Mobile Web Design Features – There are a slew of features that mobile web sites can have that may not be necessary on computer-based browsers.

  • Apple (& other) icons that allow you to add an icon to your web site easily to the home page of a phone or pad
  • Geo-Location maps with directions from their current location to your brick & mortar locations
  • Click-able phone numbers that allow them to call directly from the phone with two clicks
  • Larger buttons to accommodate thumbs and fingers versus mouse arrows
  • Selection menus that use “wheel” selectors to allow for standardized data entry
  • Optimized graphics and design so the site downloads faster on slower cellular networks

 

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsAdditional Resources – There are a slew of features that mobile web sites can have that may not be necessary on computer-based browsers.

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsMobile Web Design Usability – Mobile web sites have different functionality requirements than computer browser web sites. For example, rollover menus are not very viable on mobile web sites since your finger doesn’t really “rollover.”

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsIs your site mobile friendly?

mobile web design, mobile friendly web design, mobile devices, iPads, iPhones

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