Mobile Web Design Services
Mobile Web Sites: No Longer An Option
With more than 50% of all web browsing being done from a mobile device (that includes pads as well as phones), it is no longer ‘optional’ to create a web site that works on mobile devices… it’s mandatory. In more than one way.
April 21, 2015 Google.com changed it’s ranking algorithm so that any site, they did not deem ‘mobile’ friendly‘, was reduced in rankings, whether it was mobile web site or not. Google announced that they would diminish the rankings of any web page they ranked that did not meet their criteria for being “mobile-friendly.” Time for some Mobile Web Design.
Since then, in order to maintain or even gain in rankings, companies have been converting their computer-browser-friendly websites (maybe designed years ago) into responsive (mobile device flexible) web sites.
|Responsive Web Sites – The browser, and all the elements inside, ‘flex’ (or change) to match the device’s screen resolution. Essentially a ‘one-size fits all‘ web site that changes to match whatever screen it is on.||Adaptive Web Sites – A separate web site that is sized for smaller screens. An alternate site for mobile devices. It can also use different content as mobile users have different needs than computer users, such as directions, geo-location services, more contact-oriented links, etc.|
|Cascading Style Sheet Design – Much more than fixed width HTML web sites, mobile design relies on Cascading Style Sheets (CSS) to manage their appearance and functionality. Cascading Style Sheets are text files that contain rules that.||Mobile Site Differentiators – Mobile users have different needs from computer browser users. For example, geo-location, directions, maps, locations, and easy access to hours and Call links are more important to mobile users.|
|Additional Mobile Web Design Features – There are a slew of features that mobile web sites can have that may not be necessary on computer-based browsers.
Additional Resources – There are a slew of features that mobile web sites can have that may not be necessary on computer-based browsers.
|Mobile Web Design Usability – Mobile web sites have different functionality requirements than computer browser web sites. For example, rollover menus are not very viable on mobile web sites since your finger doesn’t really “rollover.”
Is your site mobile friendly?
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .