Search Engine Optimization (SEO)
Search Engine Marketing has never been more important
No matter what you call it: S.E.M., Search Engine Marketing, Search Engine Optimization (SEO), Search Engine Positioning, or whatever buzzwords the industry is fond of today, getting your web site ranked favorably by the search engines has never been more important.
Search Engine Optimization (SEO) costs less, but is slower, has less control
Search Engine Optimization (SEO) has a lower long term cost than Pay Per Click advertising, but is also slower to take affect and you have less control and no guarantees. Essentially, you are fine-tuning your web site and praying for the best results.
|Organic Rankings – When a search engine ranks your site based on content and how it’s developed vs. Pay Per Click bids. Some people think this “organic”, or natural, ranking has more validity than a paid sponsored ad. Search Engine Optimization fine tunes your page to be better ranked by the search engines.||Key Word Analysis – Reviewing your key word phrases for the best possible combination, comparing them to the competition, the amount they are searched, and expanding them to include your markets and areas of sale.|
|Content Optimization – Content is king and it is one of the key areas search engines look to rank your site. Key phrases must be in specific locations, in certain densities, and used appropriately in order to not get penalized and get the best rankings.||Page Rankings – Google has an algorithm, named after one its founders (not web pages) Larry Page, this measures how many links with your specific key words link back to your web site. They figure the more links back to your site with this keyword more likely makes you an extra in that field.|
Contact Metheney Consulting on web site design, developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, web site maintenance and development, blog development, and traditional marketing consulting on a project-by-project basis or Our Marketing Group about how they can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at