Once we have driven traffic to the site, we need to convert more viewers to sales. The more you make from what you spend is your ROI (Return On Investment). The higher your ROI (Return On Investment) ratio, the better. Action items:
- Develop a new look and feel to create a more professional and successful brand – people respond better to corporate, (perceptually) established companies as opposed to small, home-grown businesses. The confidence level and corresponding conversion rate is higher. The look and feel should coordinate with any off-line efforts such brochures, catalogs, postcards, logos, ads, etc. to maintain a consistent corporate identity which will burn your brand into the prospects mind more cost effectively.
- Design easier, more user-friendly User Interface – the viewer should be able from any spot in the site to any other page within two clicks, preferably one. This is especially true from the home page. The overall objectives are A.) Give them what they are looking for as easily as possible and B.) Get them to do what you want them to as quickly as possible. This interface should be understandable in a single glance and/or a rollover of a mouse.
- Develop Category-based menu structure – the product categories along the left side need to be simplified and shortened
- Better Landing Pages – the page your visitors come from when tehy click on your links in a search engine (or email) is your landing page. If your landing page is easy to navigate, simple, clean, and is exactly about what the link said, tehhigher the probablity they will buy, thus increasing your ROI (Return On Investment).
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .