Social Media Marketing for a Publishing Company
Twitter
Metheney has helped develop a full plan for social media marketing for a publishing company for Left Hand Publishers. This marketing plan includes a Twitter account which is customized to match the rest of their branding. Twitter is helpful in keeping the presence active and auto-populating an area on their web page.
Another aspect of social media Marketing for a publishing company that can’t be ignored is Facebook. With well over a BILLION MAUs (Monthly Active Users), Facebook cannot be overlooked in anyone’s marketing plan. One billion MAUs is nearly a 7th of the planet! There are over 70 Facebook Groups dedicated to writing and publishing which collectively have over a million members (granted some of them are members in multiple groups). Left Hand uses these groups to reach out to these aspiring writers for announcements and Calls for Submission. It is also an excellent way to keep their signed authors up to date with the latest news. Metheney developed not only a customized Facebook page for Left Hand, but a similarly customized Facebook Group for their authors to promote their work.
Email Campaigns
Left Hand (as designed and customized by Metheney Consulting) uses an email system to reach out to their authors, reviewers, and fans. These systems allow for self-removal of a subscription as well as self-subscribing via their web site, minimizing the database maintenance Left Hand has to do. Left Hand sends out Calls for Submission as well as newsletters updating their authors on upcoming events.
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