Beautfiul Lies, Painful Truths Vol. I book cover designed by Metheney ConsultingPublishing Company Graphic Design

 

Print Collateral

Metheney Consulting has used the same designs it used for the web site to design business cards and bookmarks for Left Hand Publishers. This is all in an effort to keep their branding consistent.

Book Cover Design

Another service provided is the design of book covers for Left Hand‘s anthologies and some of their authors. In exchange for regular work, Metheney Consulting works as s subcontractor for Left Hand Publishers at a discounted price so that the publishing company can offer their book cover dsign service more affordably thanoutherpublishing companies.

Current book cover designs include:

Book Cover Design Factors

Some of the factors that have to be taken into account when designing a book cover are:

  • typography – branding, legibility, uniqueness
  • negative space – not too busy
  • Amazon cover reading algorthym – Amazon uses cover readability to rank titles (among other things)
  • author brand recognition – not just for this cover, but future titles
  • color theory – evoking subliminal responses from prospective buyers, brand development
  • imagery – photography, painting, illustration – needs evoke “feel” and add depth to the story line without giving away too much

In Full Disclosure

Left Hand Publishers also has contracted Paul K. Metheney to publish several of his upcoming books. Later this summer, they are printing two collections of his short stories and a full-length novel, as well as select several of his short stories to be published in recent anthologies, Beautiful Lies, Painful Truths Vol. I and Beautiful Lies, Painful Truths Vol. II, now on sale.

Our Marketing Group, SEO, email marketing, PPC strategiesMetheney Consulting, SEO, email marketing, PPC strategies Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .