SEO vs. PPC “Do I need to spend money on Pay-Per-Click? Can I just optimize my website?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save the money. In this article, we […]
Every business should be using one of the major email systems to reach out to prospective customers. Nothing is as cost-effective. There are a number of good solutions out there, from MailChimp.com to ConstantContact.com to Robly.com.
Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]
Glossary: Crawling a Website Crawling a Website is what a search engine (such as Google)does when it reads an index of a website, usually with a small program called a spider or a bot. Spiders (or Bots) are the software that the search engine uses to crawl your site.
Glossary: Keyword Phrase A keyword is what you would enter into a search engine in your browser to find a list of websites or pages that meet that search criterion.