Another way to freshen up your site is to have multiple “website skins (or themes)” created for your site. These skins are elements such as graphics, stylesheets, and server-side includes that by changing a few items can change the whole appearance or color scheme of your entire site, giving it a fresh new look and can allow you to change the style and focus of your site in a flash!
Whenever you are ready for a new look and feel, just “flip the switch,” and your site takes on a new look. These skins take a little longer to design and set-up but make site changes much easier. A great example of this are blogs. Blogs use Themes that can change the look and feel of your web site in a jiffy. Metheney Consulting specializes in customizing blog themes so that you can have multiple looks and feels for your web site and change them with the click of a button.
Random Home Pages
Another variation on multiple skins is to create a home page graphic that randomly changes every time someone visits the page. This gives the impression that the site is active and is always changing. Several years ago Brixx Pizza wanted their homepage art to change to reflect their various features every time you visit allowing them to feature different specials and events.
Personalized Website Skins (or Themes)
True “skins” allow users to select a look based on their login. Some years ago, Juice Plus, an international whole food supplement company based in Memphis, TN, wanted to allow their distributors to select various theme based skins depending on their markets. For example, distributors could choose skins that are oriented towards families, athletes, medical and science professionals, women, or the corporate, product based skin. This gives their distributors more customized sites while allowing Juice Plus to control the look and feel and content of the web site. The elements and content of the sites are all the same, but graphics, color schemes, and themes vary. This theme-based skin applies throughout the whole site. Juice Plus is taking it one step further by allowing their international distributors to select which language they would like to view the site.
Yet another way to utilize skins is with multiple web sites. Southeastern Retirement LLC and The Maxwell Group (joint management companies) needed seven sites with similar branding and styles for non-overlapping geographic locations. We created a look and feel that worked for all seven retirement campuses. Using skins can make keeping your site easy to update and freshen. This requires additional planning BEFORE any design work gets done but can reduce the costs in the long run. So if you have multiple sites or need to change the style or focus of your site, give us a call and let’s see how we can use web skins to keep your site fresh and updated.
Contact Metheney Consulting on web site design, developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, web site maintenance and development, blog development, and traditional marketing consulting on a project-by-project basis or Our Marketing Group about how they can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at