How big is the web? According to InternetLiveStats.com there were approximately 1 billion web sites.
Does it help my brick & mortar business to have an e-commerce site? According to other studies including the Web2Store Benchmark Survey**, for every dollar spent online, the average Web-to store shopper spends $1.60 offline at local retailers. With a professionally designed site, customers often research online then buy offline at your brick & mortar store. Poorly designed sites did not get the same results. Which search engines should I submit my site to? Google and Yahoo! make up about 75% of all the searches on the web and about 93% of all the sponsored rankings.
How big is e-commerce really? Worldwide B2C e-commerce sales amounted to more than 1.2 trillion US dollars in 2013. Current e-commerce statistics state that 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow. In 2013, US mobile commerce revenue amounted to more than 38 billion US dollars.1
How quickly will I see results on my new site? Like building any business, traffic growth will start slow and build as your marketing takes effect. It may take months or even years to get any return on investment. Amazon took over five years to show a profit. Web sites should be built for long term business strategies, not get-rich-quick schemes. The search engines will rank your site in 6-8 weeks after you submit to them.
How many visitors will I convert to sales? That will depend on the design, pricing, strategies and user-friendliness of your site. The top e-commerce sites are getting about 12-16% conversion with a great deal of marketing. A new site should calculate about 1% conversion or maybe slightly less. So for every 100 visitors you might have one buyer, depending of course, on your offerings, pricing, competitors and demand for your products or services.
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .