Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web site with). Better search engine rankings translate into more people clicking on your listings and more traffic to your web site. More traffic to your web site usually means more business ((Results from SEO can vary greatly by how well your site is designed for usability, ease of navigation, how quickly you take your visitors to what they want, how competitive your offerings are in comparison to your competitors, etc. Professional web design is a completely different topic [We can help you there too!])). SEO listings are considered “organic rankings” because they “grow naturally” from the content of your site, not a bid on a keyword phrase.
- SEO is a WASTE OF TIME! (If your web site is not user friendly and results oriented) ((Results from SEO can vary greatly by how well your site is designed for usability, ease of navigation, how quickly you take your visitors to what they want, how competitive your offerings are in comparison to your competitors, etc. Professional web design is a completely different topic [We can help you there too!]))
- Developing and submitting a sitemap.xml file is WORSE THAN A WASTE OF TIME! (if your site is not optimized first. You just attract the search engines’ attention only to have them rank you poorly. So now you have spent money to be ranked poorly and have to do it gain correctly to fix the problem.)
- SEO should be just one part of your marketing plan for your business, not the End All and Be All. Other parts can include: email campaigns, social media, Pay Per Click advertising, traditional marketing, direct mail, etc.)(We can help you there too!)
- SEO is slower to get results than PPC (Pay Per Click advertising). Essentially you are fine tuning your site for specific key phrases and search engines and hoping for the best. The search engines say they will rank your site organically in 4-6 weeks (Remember, there are millions and millions of web sites out there wanting to be ranked as well). It’s usually faster than that but it does take time. PPC can usually be started (and stopped) in one day, but is more expensive over the long run.
- Professional SEO is time consuming and labor intensive. Anyone saying they can optimize your web site for $99 is very likely not doing it thoroughly.
- Most of your SEO cost is up front in the optimization and submission.
- SEO is not a quick fix. It is a long term marketing strategy that pays out over time.
- If you are not optimizing your web site for the search engines, you can bet your business that your competitor is.
The Good News About Search Engine Optimization:
- Search Engine Optimization does not require you pay the search engines every month, so it can be more cost effective over the long run.
- People trust organic listings more than Pay Per Click ads as they “feel” they are more relevant (not necessarily true) and not purchased by the highest bidder.
- Once your site has been optimized and submitted, you can either just wait for results, monitor the results, or continue to optimize.
- Properly done, SEO has a higher Return On Investment than Pay Per Click over the long run.
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .