Google Cost Per Placement in Google Adwords, used in Pay Per Click advertising strategies, is sometimes referred to as CPM, or cost per thousand. As opposed to CPC, cost per click, CPM means you are paying a specific bid for the number of thousand times your ad is seen, not clicked on. This is not always a good strategy, as your ad may be seen thousands and thousands of times and never clicked and you are still paying for it. CPC is much more popular strategy in Google Adwords. CPM can be used as a supplementary strategy to your CPC campaign.

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