Content Management Systems (CMS) are just how you edit the content of your web site. If your site (or the site you would like to have) has a lot of pages, such as a product catalog, real estate listings or just a lot of content about your services, you should consider a Content Management System (CMS).
Do You Need Approval?
CMS enables your team to log into a password-protected web (admin) page and edit content without software or (or much) HTML knowledge. This requires very little training and documentation but does require more development time up front. Optionally, you can have an approval module so that if various people need to edit content, then a Master Editor can approve, edit or reject content before it goes live. This web-based CMS solution is best if you have a large web site, more than one person contributing to the content, require data integration, or frequent content changes.
Content Management Systems: Why?
Why would you use CMS versus a plain HTML web site? Our recommendations are based on
A.) the frequency and quantity of change – once a month, multiple times per day?
B.) your availability of resources – how many people who have time and knowledge to edit HTML
C.) their comfort level with web technology – do they know how to edit, optimize, keep branding consistent?
C.) and the technical requirements of the site. – PHP, Cold Fusion, ASP, etc.
This involves editing “static” HTML pages through the use of software tools such as Adobe Dreamweaver. We can optionally provide training and/or documentation to help you edit the content of your site. Software-based editing is:
- an excellent low-cost option for sites with very few (1 or 2) people editing the web site.
- for smaller web sites (less than 100 pages)
- for web sites that may not get changed often
Data-Based Content Management
This style of Content Management System (CMS) is a web-based tool that Metheney Consulting custom develops for your site that enables your team to log into a specific web admin tool and edit content. Based on a back-end database, this requires very little training and documentation but does need more development time. Most e-commerce sites use some sort of web-based admin tool that allows a database to contain the product data, but they can also include some static pages.
Optionally, we can add approval modules so various people can edit content and a Master Editor can approve, edit or reject content before it goes live. A web-based solution is best if you have a large web site, a more significant number of people contributing to the content or require data integration, frequent changes, or utilize databases with large amounts of data such as lists, etc.
Blogs Are Database CMS
Almost all blogs such as WordPress, Blogger, etc. are Content Management Systems with a database backend. Editors log into a web-based administration panel and make edits to pages, and the pages are then rendered as HTML (usually PHP) to be viewed in web browsers. Metheney Consulting can customize these blogs to be consistent with your style and branding.
Out-Sourced Content Management
Optionally you can also hire a firm such as Metheney Consulting to manage and edit the content for your web site. Many companies find this preferable to learning the software or if they don’t have the time to do the edits themselves. They merely email the changes to us, and we do the edits.
What can you do:
Collect as much electronic copy as possible from brochures, internal documents, etc. The more content you have ahead of time, the easier it is to develop content for your site and the more money you will save in development by reducing production time. Content is the number one reason web site projects slow down. The longer a project takes, the more likely it will exceed its budget.
Contact Our Marketing Group about how they can assist you monthly as a part-time marketing department without the full time cost, or Metheney Consulting on developing your online marketing, social media marketing, SEO, PPC, email campaigns, pay-per-click advertising strategies, web site maintenance and development, web site design, blog development, and traditional marketing consulting on a project-by-project basis. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at .