Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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Increase Your Revenue with Upselling & Cross-Selling

Increase your revenue on your website is to Upselling & Cross Selling. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off the sales price. Cross-selling is offering a similar product that they may be interested […]

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Return On Investment for Pay Per Click Ads (Conversion Rate) Part 1

Return On Investment & Conversion Rates Return on investment, also known as ROI, is a critical factor in any advertising campaign, or any business venture for that matter. Very simply, it is how much profit you will make from how much money you spend (invest). So if you spend $100 on a Google campaign and […]

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Metheney Goes Back to Macintosh Part 2

I do SEO, PPC, Social Media marketing, Email Campaigns, Online Marketing, as well as web design and I had recently moved back to the Light Side with Mac (as my Windows7 computers died). and discussed the Cons to the Macintosh. Here are some of the bright spots. (Previously on the Metheney.com blog…) PROs: I LOVE […]

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