VIDEO: The Basics of Search Engine Optimization

  Search Engine Optimization Video A quick 4 min. Search Engine Optimization Video tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This video is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs. Organic listings, Search Engine […]

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Glossary: Pay-Per-Click (PPC)

Glossary: Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that […]

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Pay Per Click Paranoia

Pay Per Click Paranoia Sometimes the client’s sales will slow down and they attribute this to a dip in their clicks from their pay per click advertising. While there is a possibility that that is the case, there can be other factors that contribute to the situation. Demand for that service or product may be […]

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