SEO: Search Engine Optimization SEO: Search Engine Optimization is partly technical and partly artistic. There is no one-size-fits-all answer to optimizing every page on every site, but there are some SEO: Search Engine Optimization basics that business owners can utilize to begin the process. Search Engine Optimization is about adjusting your pages so that they […]
I was in a meeting recently, and a client asked: ” What is SEO?” I was taken back for a second because I had (mistakenly) assumed that in this day and age, as important as it is, everyone knew what it was. The problem with subject matter experts is that sometimes we are so close […]
SEO vs. PPC “Do I need to spend money on Pay-Per-Click? Can I just optimize my website?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save the money. In this article, we […]
Glossary: Crawling a Website Crawling a Website is what a search engine (such as Google)does when it reads an index of a website, usually with a small program called a spider or a bot. Spiders (or Bots) are the software that the search engine uses to crawl your site.
Glossary: Keyword Phrase A keyword is what you would enter into a search engine in your browser to find a list of websites or pages that meet that search criterion.