Every business should be using one of the major email systems to reach out to prospective customers. Nothing is as cost-effective. There are a number of good solutions out there, from MailChimp.com to ConstantContact.com to Robly.com.
Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]
New Customer Acquisition Cost is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative, your customer acquisition cost is […]
Quality vs. Quantity It’s better to have great quality connections on LinkedIn than to have a large quantity of connections you don’t know. Of course, it would be best to have a large number of quality connections, but it’s better to be connected to people you know you can count on to refer you and […]
Increase your revenue on your website is to Upselling & Cross Selling. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off the sales price. Cross-selling is offering a similar product that they may be interested […]