VIDEO: The Basics of Search Engine Optimization

  Search Engine Optimization Video A quick 4 min. Search Engine Optimization Video tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This video is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs. Organic listings, Search Engine […]

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Get Engaged: Social Media

Engaged Social Media I often tell my Internet Marketing students to treat their Social Media like going to a cocktail party. If you go to a cocktail party and hand out business cards and say “Buy my services or products!¬†Buy my services or products!” you will notice people shying away from you… in droves. The […]

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SEO vs. PPC

SEO vs. PPC “Do I need to spend money on Pay-Per-Click? Can I just optimize my web site?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save the money. In this article, […]

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Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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