Glossary: Pay-Per-Click (PPC)

Glossary: Pay-Per-Click (PPC) Pay-Per-Click (PPC) advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that […]

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Glossary: Keyword Effectiveness Index (KEI)

Glossary: Keyword Effectiveness Index (KEI) Keyword Effectiveness Index (KEI) is a method for gauging the possibility of success for higher rankings in the search engines for specific phrases. KEI is based: on the more searches for that phrase, and the less the number of pages trying to get ranked for it equates to a higher (or better) Keyword […]

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Harsh Truths about Search Engine Optimization

Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web […]

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